Since the inception of Christopher William Jewelers, our vision has remained clearly focused, combining progressive thinking with sound tradition.  Family owned and operated, Christopher William Jewelers builds on this solid foundation by maintaining carefully managed growth and highly selective branding.  In an atmosphere of warmth and elegance, professionalism and energy, CWJ is proud to offer our customers luxurious collections of jewelry and watches unrivalled in the Shenandoah Valley, defining us as a destination on the Interstate 81 corridor.


Christopher William Jewelers partners regularly with non-profit organizations in support of local charities and community-building efforts.  Unafraid to innovate, yet grounded in a firm commitment to excellence, CWJ proudly accepts its role as a model among local businesses and moves ahead with confidence in serving generations to come.


Christopher William Jeweler’s store began in 1988 with the man himself---Christopher William Simonetti.  Chris set out to carve his unique niche in the jewelry industry by selling imported gold jewelry “on the road,” and as his experience and reputation grew, the business followed.  Within a year, he had opened his first retail venue, featuring high-fashion gold necklaces, bracelets, chains, and charms.  Over the next five years of steady growth, Chris began to incorporate diamond jewelry into his inventory and found a new focus of fascination and passionate energy.  In 1994, he opened the current Weyers Cave location. The showroom boasts 2,200 square feet of space dedicated to classic and high-fashion jewelry.  In addition, every square inch is devoted to providing a fresh approach in customer relations. Over the next few years, major brands began to show their interest in being a part of this innovative enterprise.  Soon, Hearts On Fire, Tacori, Saturn Jewels, Benchmark and Artcarved bridal lines added their own tradition of quality and value to the sparkling showroom, becoming a part of the unique and elegant experience customers had come to expect at Christopher William Jewelers.


Along the way, Chris gained a wife, business partner, and marketing strategist in Victoria.  They married in 1997, and within a year, greater emphasis on loose diamonds and bridal jewelry began to develop.


In 2001, the business expanded by an additional 1,500 square feet to accommodate the ever-growing jewelry repair and custom design facility, further defining this location as a regional destination.


Today’s customers range from local shoppers to happy newlyweds across the nation, and each becomes a valued relationship.  This summer we are looking forward to the debut of an in-depth, interactive website to perfectly reflect the image and mission of Christopher William Jewelers, we look forward to welcoming countless new customers.


The Christopher William Jewelers team is comprised of skilled and talented professionals—each one a specialist who shares a common goal of providing unprecedented customer service.  Employing the latest in technique and technology, such as laser welding, our highly trained and certified in-house jeweler provides customers with endless possibilities in repair and custom design, all performed on site.  Christopher William Jewelers also has a gemologist on staff to perform appraisals.


In 2013, Christopher William Jewelers opened their second location in Harrisonburg, Virginia. The state of the art boutique is home to some of the most prominent brands in the industry. Including Hearts On Fire, Tacori, John Hardy, Pandora, and many more.


Built on more than twenty –seven years of dedication, unimpeachable integrity, and the building of strong relationships, Christopher William Jewelers if firmly established within the community.  Widespread recognition within the industry continues to enhance our distinctive reputation, a reputation that has been carefully cultivated, yet with an openness to change, growth and innovation.


Christopher William Simonetti is involved in every aspect of Christopher William Jewelers.  He sets the bar for providing customers with an extraordinary in-store experience, exceeding their expectations and earning their trust.  CWJ is a destination of excellence that draws people of all ages.


This summer, we are looking forward to the grand opening of Christopher William Jewelers’ new repair and custom fabrication department at the Weyers Cave store. The area will also feature a state of the art private diamond viewing area to help you custom create the jewelry or engagement ring of your dreams.  


We look toward a future of exploration-of seeking new ways and fresh thinking while embracing wisdom, of selectively testing new boundaries and ignoring the rules while remaining an immovable rock of quality and service for our customers.


Cheers to 27 year and counting!